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I vote with my wallet. I do my best to avoid giving any dosh at all to any company arrogant enough to replace an established race title with their own brand name.
A small gesture, but if enough of us did it….
Now this is something I agree with entirely. Raping history should never be a path to commercial profit …… Unless you’re a Hollywood producer.
Companies get involved with racing to increase their profile or to associate their products/services with prestige. Don’t they understand that wordy over branding makes businesses look cheap and cheapens the event they are so eager to associate themselves with? Don’t they understand how much they anger the general audience of racing fans by treating established race titles with contempt?
If, when the sponser has their name in the title, with the original name, journalists and punters would use the whole title; I don’t think there’d be sponsers wanting a total change for a race name. Unfortunately, to most people the Bunbury Cup will always be just "The Bunbury Cup", whoever sponsers it.
Value Is Everything- Total Posts 17716
… Unfortunately, to most people the Bunbury Cup will always be just "The Bunbury Cup", whoever sponsors it.
… but with the additional demerit of losing its status with new racegoers unaware of its history and special cachet. Again, this is something else to confuse newcomers – we established fans will of course call the race by its familiar name, rather than the
RedIsDead365
or whatever ghastly nomenclature has been visited upon the noble old race.
…and of course, Pinza, the additional demerit of erasing further from history the unfortunate Sir Charles Bunbury who missed immortality by the flip of a coin in 1779.
… Unfortunately, to most people the Bunbury Cup will always be just "The Bunbury Cup", whoever sponsors it.
… but with the additional demerit of losing its status with new racegoers unaware of its history and special cachet. Again, this is something else to confuse newcomers – we established fans will of course call the race by its familiar name, rather than the
RedIsDead365
or whatever ghastly nomenclature has been visited upon the noble old race.
There is the demerit of people not recognising history of a race if the name is changed (without keeping at least part of it’s original moniker. Which is why we all should be encouraged to give each race it’s full title (with sponser’s name). Unless of course, it’s one of those stupid long names. That way, sponsers won’t want a full change of title.
P.S. What’s a "nomenclature"?
Value Is EverythingCultural vandalism aside, I for one can’t understand why sponsors prefer to replace the name of a famous race with their own name, rather than associate their name with it.
I would be proud to sponsor the Bunbury Cup and would make damn sure it’s called the Drone PLC Bunbury Cup rather then the instantly forgettable Drone PLC Handicap
Association with a famous name adds to the standing and status of the sponsor, surely?
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Association with a famous name adds to the standing and status of the sponsor, surely?
Not if you’re an arrogant, callow marketing bimbo with absolutely no sense of history and a very great one of self-regard. Remember, these decisions are forced upon the racecourses by lowly executives with little but brazen determination to recommend them.
Well, yes that would appear to be the case but I still don’t understand; though I’ve never trodden the mysterious land of corporate marketing nor worn an empowering chalk-stripe C&A suit, so it’s all little green men from Mars to me
Has there ever been a Pinza Stakes?
It would make an ideal companion to the Gordon Richards [Westbury] Stakes run on Whitbread day. The bet365 [Sandown] Mile to be re-christened the bet365 Pinza Mile. Very nice too
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Has there ever been a Pinza Stakes?
Good question. Here, I think not. An American colleague of mine told me that there used to be one at the now-deceased Bay Meadows track in San Francisco, in the dim and distant past; but that would most likely have been named (like the 1953 Derby winner himself) in honour of the famous opera singer
Ezio Pinza
, who was a particular favourite in the States, and who in the autumn of his career created the stage role of Emile de Becque in
South Pacific
.
Loved the Whitbread Gold Cup, clear, concise brand.
To all sponsors….
Keep it simple stupid.
No matter what they call the race, in my heart it will always be the Whitbread Gold Cup. Just a shame the race isn’t as good as it was once was.
The sportingbet.com Heritage H’cap today, what is it’s
proper
name please? I’d like some clarity as to what race i’m watching here. Any answer Newmarket, as to why you are tearing the history from your races?
It used to be called the Joss Collins Stakes. Or the Kleinwort Benson Stakes. Or the H.E Limited Duke Of Cambridge Handicap. It’s the 10f 3yo handicap at the July meeting – does it really matter what it’s called??
I’m just interested in knowing why a Great Voltigeur entry in Treble Jig is entered in a bog standard handicap is all?
That is all the title makes it look like, a bog standard handicap. Thanks for the answer smithy, it was the latter that I knew it asThe Duke of Cambridge Handicap consigned to history? Sir Charles Bunbury, unlucky loser of the most historic coin toss in sport, now further forgotten. There are clearly no readers of "The Tatler" in the Newmarket board room.
I don’t know how true it is, but I was told on Tuesday night by "my paddock man" at Southwell, that following the demise of the SJ sponsorship, as part of their pitch to potential new sponsors, sales and marketing professionals on the Newmarket staff are "relaxed" about "modernising" and "conceptually updating" the 1000 and 2000 Guineas racetitles in 2012.
The 32Red Colts and Fillies Classic anyone?
- Total Posts 17716
he Newmarket staff are "relaxed" about "modernising" and "conceptually updating" the 1000 and 2000 Guineas racetitles in 2012.
The 32Red Colts and Fillies Classic anyone?
Oh dear me no – the Ladbroke Newmarket Quarter-Million Distaff and the William Hill Newmarket Half-Million Classic for sure.
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