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‘Bastardization’ is a better description methinks. All today’s Sandown card is missing is a ‘Sponsored by Dodge’ affix on each race. What is a ‘Charge’? A ‘Distaff’? A ‘Dash’?
Please don’t kill our unique and historic racing calendar with these ‘toy’, income driven Breeders Cup style cards
Disagree with you slightly here, RD. The July Cup decision for 2011 is utter madness, but creating jazzy names for supporting races on a sponsored day is something I’m prepared to support. The Epsom "Dash" for example. And Coral have left the Eclipse as it is which is the important thing.
they’ve left the Eclipse as it is which is the important thing.
For now …
How long before it is renamed the ‘classic’?
I’ve not read up on the JC 2011, what’s up with that Maxilon?edit- oh yes, I just read Corm’s thread. Yeah I agree. It becomes just another Saturday sporting event, nothing original at all about that decision.
Corm has written that they’re planning to move the July Cup to the Saturday next year, RD. It’s on another recent thread.
‘[expletive]’ is a better description methinks. All today’s Sandown card is missing is a ‘Sponsored by Dodge’ affix on each race. What is a ‘Charge’? A ‘Distaff’? A ‘Dash’?
Please don’t kill our unique and historic racing calendar with these ‘toy’, income driven Breeders Cup style cardsThey’re the 2.00, 3.40 & not on the card today.
Granted, The Esher Stakes is a better name than The Coral Marathon but is it really that big a deal?
‘[expletive]’ is a better description methinks. All today’s Sandown card is missing is a ‘Sponsored by Dodge’ affix on each race. What is a ‘Charge’? A ‘Distaff’? A ‘Dash’?
Please don’t kill our unique and historic racing calendar with these ‘toy’, income driven Breeders Cup style cardsThey’re the 2.00, 3.40 & not on the card today.
Granted, The Esher Stakes is a better name than The Coral Marathon but is it really that big a deal?
On it’s own it’s no big deal. But it all started with the ‘Come and bet at Ladbrokes today and get a £5 free bet’ stakes at some B grade track, and look how far that bandwagon has travelled? What happened to the Whitbread, QM Champion Ch, Derby, and all those other great races that have a corporate name associated with them now?
I honestly can’t name a quality race off the top of my head that doesn’t have a bookmaker’s or conglomerate’s name super glued to the title now
‘[expletive]’ is a better description methinks. All today’s Sandown card is missing is a ‘Sponsored by Dodge’ affix on each race. What is a ‘Charge’? A ‘Distaff’? A ‘Dash’?
Please don’t kill our unique and historic racing calendar with these ‘toy’, income driven Breeders Cup style cardsThey’re the 2.00, 3.40 & not on the card today.
Granted, The Esher Stakes is a better name than The Coral Marathon but is it really that big a deal?
On it’s own it’s no big deal. But it all started with the ‘Come and bet at Ladbrokes today and get a £5 free bet’ stakes at some B grade track, and look how far that bandwagon has travelled? What happened to the Whitbread, QM Champion Ch, Derby, and all those other great races that have a corporate name associated with them now?
I honestly can’t name a quality race off the top of my head that doesn’t have a bookmaker’s or conglomerate’s name super glued to the title nowIsn’t the Whitbread a corporate name? I thought it was.
I do agree that the renaming of races can go too far. I don’t think the name of any race should be more than six words. Two or three for the sponsor, two or three for the race & ‘Handicap’ or ‘Stakes’ or whatever.
Someone on the forum suggested that sponsored races could have the name of the race followed by ‘Sponsored by…’How long before we see the ‘Today at Four Come Dine With Me followed by Deal or No Deal Stakes’
How long before we see the ‘Today at Four Come Dine With Me followed by Deal or No Deal Stakes’
That is what scares me about this slippery slope lol
Or how about the ‘Get a lovely scrumptious cheeseburger and fries at L&C after the race’ H’cap lol
Sponsorship and advertising can be taken too far. I have never been a fan of having product shoved down my throat at every opportunity, it is advertising overkill per se that is my main gripe. If I want to buy something, I buy it. I don’t need to have the branding up in my face in some effort to persuade me to buy something that I never realised I wanted till I saw the advert. I certainly do not want to be forced to see ads that I would otherwise choose to avoid.
Sport should be a piece of enjoyable escapism, not yet another opportunity to sell you some **** you didn’t realise you wanted.Can also be tother way round. New Jersey Assembly has unanimously passed a bill authorising exchange betting. If it passes through their senate, wonder who they’ll get to run it for them.
This message brought to you by..
BetFair/TVG $750,000 United Nations Handicap (G1) on July 3 at Monmouth Park
…
I honestly can’t name a quality race off the top of my head that doesn’t have a bookmaker’s or conglomerate’s name super glued to the title now…let us be thankful we still have The Queen [Royal Ascot].
Whitbread
Hennesey
Benson and Hedges/Juddmonte Intl
Waterford Crystal MileThis is hardly a new.
Isn’t the Whitbread a corporate name? I thought it was.
Of course it is. The race was named after it’s corporate sponsor since it’s inception in the 1950’s. The same goes for the Hennesey.
No one has any problem referring to those races as the "Whitbread" and the Hennesey.Whitbread
Hennesey
Benson and Hedges/Juddmonte Intl
Waterford Crystal MileThis is hardly a new.
Not to also mention Mecca-Dante. I agree to a point, but there is something a little more authentic and of a satisfactory lasting value about those established names than bet365.co.uk, Betfair and Seasons Holidays.
I don’t know about you, but there is something that stirs the soul when you think of a Whitbread dray and shires on cobbled smoggy London streets, and a fine Hennessey Cognac. I don’t get that same sense of well being when I think of Betfair and Vodafone
Sad but true.Allowing sponsors to relegate traditional names to a bracketed ‘registered as’ is an erosion of racing’s soul and should be banned; they should only be permitted to add their name as an affix, as Bet365 did today with the Lancashire Oaks and Old Newton Cup
As has been pointed out the names of sponsor-instigated races such as the Whitbread and Schweppes become part of racing’s weft and weave and it’s a shame and minor wrench when they
of necessity
have to suffer a name change when the established sponsor drops out.
There is absolutely
no necessity
to drop established race names that have nothing to do with the sponsor, and everything to do with history, locality etc
Coral Marathon indeed
If 16f is a ‘marathon’ how do we describe the numerous races over further Incidentally, although the 3.40 Distaff does sound unpleasantly nouveau-angloyank it’s actually been registered in that name since inception in 2003. So perhaps it was due to the presence of this race that led Coral to re-brand the day in a Breederscupperish sorta way
Of course it is nice to see proper names to races. But surely, having a sponser’s name on the race itself (and not in brackets or "sponserd by") is one reson sponsers are attracted. To attract sponsers their name needs to be in a prominent position. Ladbrokes were crafty renaming the Stayers Hurdle the Ladbrokes World Hurdle. If it was officially the Ladbrokes Stayers Hurdle, all talk and articles about the race would still refer to the "Stayers Hurdle". Even if it’s called the "World Hurdle", Ladbrokes is immediately associated with the name. Where as; do we immediately associate Seasons Holidays with the Champion Chase? It’s all about recognition for sponsers.
Value Is EverythingI didn’t realize "Distaff" was something purely American. In 2008 they decided to change the Breeders’ Cup Distaff to the Ladies’ Classic, but I figured it was because Distaff sounded too old-fashioned. "Dash" comes from quarter horse racing, but I can’t recall any race being referred to as a "Charge".
I can’t believe how you all let the names of all your races turn into advertisements, though. You would not believe the outrage at the "Kentucky Derby
presented by
Yum Brands", even though Yum Brands wasn’t in the actual name of the race. We tolerate races sponsored by stud farms or even beer companies and car companies, as long as it’s only one or two words, it’s the companies name only, and it isn’t mentioned by any of the commentators. For example, we never refer to a race as the "Toyota Blue Grass Stakes", it’s the Bluegrass. There is a large portion of hardcore horseplayers who do not want betting exchanges to come to the States, and the naming of races is a big reason why.
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