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Go racing during midweek Ginger, when it is quiet and not full of the idiots who are there at weekends, especially in summer. It is some nerve of racing to present that video as typical of a day’s racing when the sport has actually encouraged a very different crowd to go racing in recent years. I am sure it will be nothing like the advert at Chester today, for example.
Plenty of alternative ideas have been suggested but you do not want to know. And you are ignoring the advert’s pitiful performance on social media.
Just who is it aimed at? Casual racegoers already know about it and people who for whatever reason do not like racing do not want to go anyway.
Racing could do a lot more when they do get crowds in. Get an ex-racehorse with a good temperament at the track and let racegoers get up close. Make the jockeys who are not riding in the next race come out of the weighing room to sign autographs and talk to racegoers.
And actually put some good food on in Tatts, instead of the rubbish that is usually on offer. Irish racecourses can do it, so why can’t British racecourses?
Start looking after the audience we have rather than putting together expensive, naff adverts which are chasing an audience that is not there and miss the appeal of a day’s racing anyway!
Like CAS, I pick and choose my meetings.
Apart from the Points, Blue Riband day at Epsom, Classic Trial Day at Sandown, a couple of Salisburys and a Sunday trip to Bath have all been very enjoyable this year so far.
Jockey Club and independently-owned tracks are best, ARC are definitely the worst.
Food varies enormously too – you wouldn’t feed a stray dog the “grub” at many tracks (not least because it often looks like you might be feeding said canine a close relative).
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It's the "Millwall FC" of Point broadcasts: "No One Likes Us - We Don't Care"Simply wrong to say that all weekend meetings are a nightmare
Also if you start selling on the basis of “£3 burger voucher !” “50p free bet!” Then its all sounding a bit Catford dogs
A campaign selling a classy summer day at elegant surroundings doesn’t sit well with “free chips with your saveloy!”
I think it’s fair to say that most casual race goers don’t sweat about a few quid either way. In fact I know they don’t
Ireland must have changed a lot since I’ve been there cork because Dublin was easily the worst overseas city I’ve known for eating anything anywhere. Leopardstonw no better and I’ll never forget the “food” on offer at the stunningly scenic glendalough. Dreadful but 20 years ago I suppose
Again. Said it before
And this obsession with music nights. Jesus. It’s how many fixtures ? 50? Many of which didn’t exist years back
I doubt it’s even 50 out of what, 1400 fixtures overall? So something like 97% of fixtures are not music nights
What’s the problem?
The problem, Clive, is that those of us who wish to attend these meetings have to pay markedly higher prices due to a concert in which we have absolutely no interest whatsoever.
Like I said, you have to pick and choose.
One Salisbury I referred to was a Saturday night.
The other was a Sunday.
There are weekend meetings to swerve and weekends that are alright.
But if there are only 50 music nights all year I don’t seem to have much luck dodging them as virtually every Saturday meeting I (briefly) consider attending seems to be having one.
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It's the "Millwall FC" of Point broadcasts: "No One Likes Us - We Don't Care"I don’t like the music nights impinging on Premium meetings and should really just be midweek evenings. Newbury (surprisingly) is the worst example and the stage even blocks the view..im told
I do believe the JC should be setting guidelines that race days wit( group races are free from external attractions
Ginger
Nothing wrong with promoting the sport but you asked what was wrong with the advertShouldn’t have passed trading standards, its one thing dressing up the experience but this is utter bollocks
even walking around they seem to have the whole course to themselves yet in reality they will be queuing for everythingWhat did you make of the social media early findings.??
seems a wasted adventure, no..??Gaelic Warrior Gold Cup Winner 2026
I have a few issues both with the advert and with the attitude of some people.
The advert will do nothing to encourage a new audience to the sport. A social day out for the younger crowd is already well known at bigger weekend meetings etc. Jenas, as far as I know, is not popular with anyone and doesn’t strike me as knowing much about the sport. The advert made little to no mention of the horses themselves or betting – a dirty word in modern society.
The attitude of some of the older generation towards the younger makes me laugh though. Outraged by a lack of socks but didn’t bat an eyelid at domestic violence, racism and misogyny in ‘their day’…
Has anyone said anything about music nights? They are not for me but I recognise they are an important part of summer racing now.
It is a bit tough on people who just want to watch the racing and have to pay £50 but at least Sandown sort of level it up by charging a basement price for the Brigadier Gerard meeting.
True, not all weekends are a nightmare but a lot are in summer.
If the video is marketing a classy day out, it is going a bad way about it. What is shown bears no relation to a day at the races. And racing has a problem if its main ingredients – horses and betting – are relegated to bit part players.
Who is it aimed at? Based on its social media performance, a non existent audience.
Try going to some of the smaller tracks in Ireland, Clive. The food is far better than equivalent sized tracks in Britain, with cheaper admission prices as well.
“Go racing during midweek Ginger, when it is quiet and not full of the idiots who are there at weekends, especially in summer. It is some nerve of racing to present that video as typical of a day’s racing”
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Did this advert say it represented Racing at the weekend?
No.
So it is representative of – as you rightly say – a “quiet and not full of the idiots”.Anyone going anywhere socially where there are a lot of people at the weekend run the risk of “idiots”.
People cannot expect Racing to buck society’s woes.
Of course it does not show the behaviour of society’s also rans.
Would a football advert show all that is said (shouted) and done at a football match?
No.Value Is Everything“Plenty of alternative ideas have been suggested but you do not want to know. And you are ignoring the advert’s pitiful performance on social media.
Just who is it aimed at? Casual racegoers already know about it and people who for whatever reason do not like racing do not want to go anyway”.
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It’s not that I “don’t want to know”. Already said there is a different advert that could be aimed more to racing and betting enthusiasts. Even made a suggestion myself.
But this is not even aimed at “casual racegoers”, it’s aimed at new racegoers. Those wanting – as I’ve said many many times – a good summer social day out. That’s all. With betting only as a small part of that experience. You and I may not go racing for that reason but many do.
It is probably easier to get new racegoers to go occasionally than it is to persuade racing enthusiasts who’ve never gone racing before to go racing.
Value Is EverythingJust ticking a box for me.
Who decided this Racing for Change, the ones who tried to get students interested, people with no money!As far as I am aware Horse racing is still the second most visited in terms of spectators. While numbers ebb and flow is it really broken?
Or is there a danger certain people will try to change things too much for change’s sake and kill the sport altogether?
‘Recruitment’ is mainly done at an early age when being taken on a family day out. The memories bring people back.
Or being taken by mates.“But this is not even aimed at “casual racegoers”, it’s aimed at new racegoers. Those wanting – as I’ve said many many times – a good summer social day out.”
In other words, it is aimed at people who are not interested in racing. They are likely to have their good summer social day out somewhere else, like the countryside or the beach. Why would they pay to go to a sporting event that is mainly about betting?
Even if they are thinking about going racing (which judging by the absence of views and likes on social media would appear unlikely), they are being presented with a totally false impression.
Why does racing spend so much time and money chasing an audience that is not interested? It is already well supported. It should start looking after those people better.
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