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the public info continues to be much more difficult to interpret than before the takeover by the current private equity owners.
however, reporting of the Newspaper Circulation sales (daily average) seems to remain on a consistent basis to previously so to update my long-running table:
2017 – 34,769
2016 – 37,363
2015 – 39,713
2014 – 41,828
2013 – 45,061
2012 – 48,973
2011 – 53,111
2010 – 56,245
2009 – 61,059
2008 – 66,212new categories added to this for the first time in 2017 and which are said to be on a different and more granular basis than previously so as to make misleading any attempted comparison with previous figures under these headings:
website – desktop users 706,600
mobile – mobile web and mbile native 1,167,103
tablet – tablet and tablet native 349,053see page 6 of the 11 Jun 2018 Group of companies’ accounts here:
https://beta.companieshouse.gov.uk/company/09840298/filing-history
one of the earlier posts (in homage to the Irish taxpayer):
Wonder what the circulation drop will be for 2018 after the big price hike.
Do you know if those figures include the Betting Shop Display copies plus the extra one bookies have to buy? If so that would account for 18,000 sales or so. Given that it must sell many more on a Saturday, Cheltenham etc, run of the mill weekday sales must be very small.
very difficult to work out those kinds of details from the published accounts.
was slightly more informative going back, say, to the December 2013 accounts which stated:
print sales (daily average) – Mon-Sat 45,061; Sun 36,845
website (monthly average unique users) – 1,255,924
mobile (monthly average unique users) – 388,058
tablet (monthly average unique users) – 27,409do bookies all still buy print, or do they now instead get on-screen versions ? print figures dropping for the past 10 years despite FOBTs causing more shops to open in that period?
Have you got an update wit?
I wonder how much further sales have declined since the big price hikes? I’ve stopped buying myself, it was the right decision and saved me over 20 quid a week
Sadly not, yeats.
In the accounts to 31 December 2018 they seem for the first time to have stopped giving out the figures for their print sales.
The Strategic Report (p.4 of the pdf) speaks of “transitioning to digital-first and away from traditional print”
“….which continues to face challenges. The Racing Post has a loyal readership, and it is this loyalty, together with unwavering support from the horseracing and betting industry, which has helped to restrict the business’s print declines. The decline in Racing Post circulation sales was in line with the performance of other newspapers in the UK and Ireland.”
On p.24 of the pdf is Note 3:
“3. Turnover
….The company has decided not to disclose information by segment as the directors deem that the information is prejudicial to the interests of the company. ”
Full accounts downloadable here:
https://beta.companieshouse.gov.uk/company/03387163/filing-history
RP and RP Weekender are not registered with ABC, so no joy from that route:
https://www.abc.org.uk/product?search=racing+postdo wonder what they tell advertisers in the print edition about how many will see their ads…..
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