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Sunbets were asking for trouble offering 8/1 on the Sutton reserve keeper to be seen eating a pie in front the cameras. Yes the keeper was silly for eating it but I do feel he should never have been used as a publicity stunt in the first place. Sunbets should hang their heads in shame.
Gaelic Warrior Gold Cup Winner 2026
It’s pretty hard to bring the gambling industry into disrepute but I think these shysters may just have managed it. Blatant publicity stunt.
Time to look at gambling sponsorship in sport? Clearly the two go hand in hand but maybe that’s the problem. Perhaps ban bookies from taking bets on events involving teams/individuals they sponsor? I realise this is a world away from actual match fixing but it certainly highlights how sponsorship can lead to rigging.
Don’t see how you can ban novelty bets (define it for a start). If bookies are stupid enough to take such easily manipulated bets then let them. But in this case it’s a clear publicity stunt as it just so happened to involve the sponsors and the event happened when he had zero chance of coming on.
So one stupid stunt and we should ban novelty bets? Sigh.
Why do people always want to ban things?
Why do people always want to ban things?
Maybe not ban but adjust and make things better, tidy up the rules
I’m sure some things have progressed over time from doing such things, like banning smoking on hospitals wards, speed limits on roads etc why can’t some aspects of gambling be adjusted to stop such mockery and used abused of an overweight goalkeeper just to get publicity.
Gaelic Warrior Gold Cup Winner 2026
Really cannot see what all the fuss is about, it’s only a bit of fun.
I've stumbled on the side of twelve misty mountains
I've walked and I crawled on six crooked highwaysWhen the fun stops, stop
The chap has been made to resign over it, no fun there eh.?If the gambling commission are investigating this, which I believe they are then I don’t see the point in the bet being made available because where the the odds for the keeper ‘not to eat the pie’….?
You bet your life savings the Queen won’t be made to resign for wearing a coloured hat that the bookies have taken money on……..
Gaelic Warrior Gold Cup Winner 2026
However you dress it up, this is deliberate manipulation of a betting market. Whether it’s the World Cup Final or this ridiculous stunt, it is wrong.
The poor sod at the centre of it was onto a loser either way. He knew about the market beforehand, we know that. Now imagine he doesn’t eat the pie. There’d be uproar that the he fixed it for Sunbets to win a load of money and he’d resign/be sacked. The way it actually played out is marginally better because at least the only money lost was by those in on the stunt who of course knew it would happen. Doesn’t make it right though.
100% agree Richard
Not just the betting side the whole situation leaves a very bad taste
The bloke has been used and made a mockery of because he is bigger than the average sized footballer, it’s discrimination at best and bullying at worse.Gaelic Warrior Gold Cup Winner 2026
For what it’s worth, the impression I get from social media is that the whole thing was a set up, a publicity stunt. The bookie knew he’d eat the pie; it had been prearranged (again, this is my impression – am not saying it is true). They probably got themselves at least £50m worth of publicity. It would be interesting if the GC dampened their celebrations by taking away their operating licence.
I wonder if the bookie paid out ?
You’ve got to feel sorry for the big lad ………assuming that all his mates had a few quid on and were pressurising him to ‘eat the pie’
If he didn’t eat it he’d have been letting all his mates down………. if he did eat it he’d be accused of colluding or ‘spot fixing’
One other thing occurred to me though …….the bet was that he’d be shown eating the pie on TV so was someone in the TV production involved ?, otherwise how would they know to pan the cameras over to him as he was munching and someone had to make the decision to show that shot rather than what was going on on the pitch
He shouldnt be investigated atall, as soon as he is aware there is a market available surrounding him, which isnt “competitive” which is the main point here then its his free choice to act on that, its incomparable to match fixing etc.
If he knew about the market and he wanted to eat a pie during the game not for the bets sake, but for the sake of eating a pie, then hes being investigated on the basis that his free will to eat it is taken away, not his fault he found out about it…
For all the GC know he could eat a pie during every match, because he is aware of the market being there isnt relevant…. his mates knew he was going to eat it yes, but his arguement to that is so what? If there stupid enough to offer the market that isnt “competitive” based then you give said person free will to make it a winning bet or a losing bet
He didnt bet on it himself and thats all that matters….. but even in this circumstance if he did he shouldnt be investigated on it
Comical
What a bunch of killjoys! I gather the maximum stake (steak!) allowed on this bet was £5 – hardly enough to lure the mafia in.
Surely everyone who looked at this bet beforehand was aware it was a publicity stunt; anyone having a bet on this probably knew just that and that it was a stitch up. Yet just look at the puritanical outrage it has invoked – just what the bookmakers hoped for I’d guess.
Yet the Gambling Commission is to investigate it! Rather like getting the Pope to hear the first confession of a 5 year-old who’d been running in the school corridor. SHOCK HORROR!!!! WHAT NEXT!!!
Moan about jockeys pulling horses, or doping, or matches being fixed but this is totally OTT. Lighten up for heaven’s sake.
A £5 bet maximum on a fat guy eating a pie! Think about it. Is it worth your outrage and heightened blood-pressure? Can’t you lot enjoy a bit of fun?Can’t you lot enjoy a bit of fun?
Yes indeed but it seems the Chairman and manager of Sutton cannot
If it was all staged then surely they would have known about it and warned him beforehand.?Gaelic Warrior Gold Cup Winner 2026
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