SIS signs new deal with HRI/AIR

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SIS has signed an exclusive 5 year deal to provide Irish Horse Racing Pictures to bookmakers in the UK and Ireland, the deal does not include At The Races which has still to be decided.

Gary Smith said: “SIS has committed to HRI/AIR to explore options for the DTH distribution of Irish racing to achieve their objectives and also to consult with HRI/AIR before proceeding with any DTH arrangements. SIS enjoys a close relationship with ATR and would be happy to see Irish racing stay on ATR’s channel.”

Brian Kavanagh said: “Whilst recognising that the DTH rights have now been licensed exclusively to SIS, HRI/AIR has been very happy with its current DTH arrangements with ATR and is pleased that SIS has committed to fully explore options with ATR for the future. HRI/AIR look forward to reviewing the options with SIS.”

Matthew Imi, chief executive of At The Races, commented: “ATR has a long standing and important relationship with HRI/AIR and SIS in relation to developing Irish media rights and we look forward to working together to ensure that we all continue to maximise both exposure for the sport and the value of the rights themselves.”

http://www.theirishfield.ie/irish-racing-signs-new-five-year-media-rights-deal-with-sis-202449/

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