Home › Forums › Horse Racing › Are YOU important to BF
- This topic has 32 replies, 9 voices, and was last updated 19 years, 1 month ago by
FlatSeasonLover.
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- March 29, 2007 at 20:17 #1250
Quote from a BF employee
"Customers, especially important ones, with concerns can get any issue addressed by the appropriate person just by ringing up their BF contact"
<br>Personally, i think this kind of preferential treatment sucks, ALL customers should be treated as equal
"sharp minds", my ar$e
What’s your view?
March 29, 2007 at 20:39 #49562Like customers of any business, they look after those that bring them the most income. No different to casinos giving freebies to high rollers in my opinion.
March 29, 2007 at 20:48 #49563DJ, casino’s bookies etc look after the BIG losers, not the winners
This is different imo<br>
March 29, 2007 at 20:59 #49566Sorry empty, but DJ is spot on here.
What you say would be great in an ideal world, but we dont live in an ideal world.
Business (in whatever field they operate) always have, do, and always will continue to look after their major customers first. That is just simple economic sense.
March 29, 2007 at 21:02 #49568I’m probably missing something but don’t the big winners pay the most commission on BF?
All decent businesses look after their most important customers first and I don’t see why BF should do any differently.
March 29, 2007 at 21:04 #49569ALL losers are important to a betting product TDK, though i would concur that it’s maybe better to have several big losers than hundreds of smaller ones
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March 29, 2007 at 21:06 #49570Anyone frittering or winning a few grand a day will get better treatment than someone who’s playing with tenners.
.. preferrential treatment my back-side though, no big players no liquidity, I hope they buy them all a new computer every year.<br>:cheesy:
March 29, 2007 at 21:08 #49571Sorry guys, maybe i look at life different
<br>My customers where ALL treated the same, some i made thousands from some i made only hundreds from, without treating the latter the same as the former, i would have been sat on my ar$se for a good part of my working life
March 29, 2007 at 21:13 #49573Quote: from dave jay on 10:06 pm on Mar. 29, 2007[br]Anyone frittering or winning a few grand a day will get better treatment than someone who’s playing with tenners.
.. preferrential treatment my back-side though, no big players no liquidity, I hope they buy them all a new computer every year.<br>:cheesy: <br>
And how are these big players gonna get bets matched without the smaller ones, playing the big losers?,
i don’t think there is an infinite supply of big losers, but there may be an infinite supply of small losers
<br>Thats maybe why there’s thousands of betting shops
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March 29, 2007 at 21:13 #49574I think though EW, that betting exchanges are a different kettle of fish to running a business that relies on people buying things or services. I think most punters would be suprised how few people supply 90% of the liquidity on BF. Without the big players they would sink without a trace.
March 29, 2007 at 21:22 #49575Quote: from dave jay on 10:13 pm on Mar. 29, 2007[br]I think though EW, that betting exchanges are a different kettle of fish to running a business that relies on people buying things or services. I think most punters would be suprised how few people supply 90% of the liquidity on BF. Without the big players they would sink without a trace.
<br>Yep your probably right on both counts Dave, but i cannot for life of me see why you would want to discriminate against any customer when your bottom line relies upon profit from commision
Exchanges need new customers and probably the only customers left in the pool are the tenner players etc, so why treat em different to the big player, both in preferential treatment and via a bias commission structure?
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March 29, 2007 at 23:28 #49577Empty, let’s say, for the sake of arguing, you’re an electronics salesman. An owner of a small, if well stocked, family business.
Your phone rings and a guy enquires about a stereo he desperately wants to buy. £180 on the line. You’ve never dealt with him before, you’ve never dealt with anyone who knows him before.
Your mobile rings and it’s a guy who you’ve been selling to for five years. He’s loaded and wants ten of everything. £150,000 on the line.
Which call do you take, and who do you tell you’ll ring back later?
I agree the policy Betfair have is far from ideal, and goes against the very basis of society today (that basis being equality – although it only ever seems to exist in a theoretical state) but that’s business. And, sadly, that’s life.
I don’t think it’s fair that I can’t get a ticket to watch Liverpool because I haven’t been to x amount of games already this season. Am I less of a fan because I can’t make the 250m round trip every weekend? Am I less deserving of a ticket because my budget doesn’t stretch to 25+ games a season? Hell no, but the club want to guarantee arses on seats and money in the bank and will look after those who look after them.
Money really does make the world go round.
March 29, 2007 at 23:57 #49578My two managers at work disagreed with each other on this so I got to hear both arguments: –
1) You have to do what is best for business. Ladbrokes are all about making money, what business isn’t, and so they are keen to hold on to customers that lose lots of money. Some of the high-rollers have either had a personality overload or a personality bypass. But if they are losing a 5 figure amount every year then it makes sense to make small concessions to keep them sweet. Free coffee, no problem. Bets plonked right on the off, no problem. A disputed bet, well, the customer is always correct right? If you don’t look after the bigger betters then you could struggle.
2) Every customer is equal. Does it really matter how big their bet is? Should you look at the size of the bet before deciding how to treat them and whether to take the regular’s bet first? Hell no. Its like saying everyone who drives a Mercedes should be given priority at traffic lights. Everyone is equal so their bets should be treated so. The smaller customers also contribute to the reputation of the shop and a shop with a good reputation is likely to get more occassional punters and may atrract a disgruntled Hills customer. On Grand National day we are exceptionally busy (no wonder, I’m dead on my feet after a day walking round the shop showing old people how to fill in a special form :biggrin: ) and surely reputation is everything? In addition to this, some of the small punters may turn into bigger punters as they start to feel more confident in their selections or have more disposable income. If you have been nice to them throughout then they are likely to stay with you. (Though there are a couple of customers you would be happy to get rid of!:o ).
So option 2) is very nice and equitable and works well in theory, but the reality is option 1) will always take precedence.
So after going round the houses EW Betfair should treat its customers equal but they are looking after their finances first and foremost and large staking winning punters will be prioritised. (explains why I get crap customer service from them).
March 30, 2007 at 01:06 #49580Quote: from FlatSeasonLover on 12:57 am on Mar. 30, 2007[br]<br>So after going round the houses EW Betfair should treat its customers equal but they are looking after their finances first and foremost and large staking winning punters will be prioritised. (explains why I get crap customer service from them).
<br>Exactly FSL and a good post
because you are not a big player, your treated like sh1te, eventually you get fed up of being treated like sh1te and either go to another exchange or go back to betting at that bookmakers shop
a policy of discrimination will deter all but the addicts, will not encourage new clients and the big player will be playing against big player and wondering why he can only get 500 on where he got 1000 on before, betfair and it’s shareholders will wonder why profits and divvies are falling too
(Edited by empty wallet at 2:09 am on Mar. 30, 2007)
March 30, 2007 at 07:56 #49582Those who generate the most comm are obviously well treated – invited to hospitality boxes, limo from the airport etc etc – same as any big business. As a serial loser on Betfair I haven’t been offered a trip to Dubai yet but I did get a free lunch at Sandown once, as they’d forgotten to invite anyone to the box.
March 30, 2007 at 08:13 #49584The big winners can only pay commission on what they win off the net losers. Something I think betfair are very aware of. I think the extra services that the site have started offering of late, editorial content/radio/timeform data is designed to help the recreational punters lose more slowly.
March 30, 2007 at 10:32 #49588When you see it like that TDK, no wonder BF have paid £15 mill for TF, plug said company every two minutes on radio, started their horse form website
They don’t want em to leave the Betfair site
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