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The Sportsman

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Viewing 15 posts - 31 through 45 (of 66 total)
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  • #73708
    empty wallet
    Member
    • Total Posts 1631

    <br>http://blogs.guardian.co.uk/organgrinder/2006/07/what_went_wrong_at_the_sportsm.html

    (Edited by empty wallet at 5:32 pm on July 20, 2006)

    #73709
    Ted
    Member
    • Total Posts 150

    I took one look at a free copy in Joe Corals once, and I thought it was awful. <br>I couldn’t get on with the layout and text, so actually reading any of it was never an option for me.<br>The racing post isn’t much better now either.<br>Bring back the sporting life, that’s what I say.

    #73710
    Racing Daily
    Participant
    • Total Posts 1364

    First impressions last.  I thought the front page sucked from a design perspective.  If people don’t like the front page, they won’t pick up the paper.<br>I think the main problem was that it was trying to be a jack of all trades.  Covering a lot of sports, none so concisely that a fan of that sport would be excited enough to buy the paper.<br>Imagine buying a copy of the Sunday Mirror just because you like the crossword.  Same thing.<br>I wouldn’t buy a paper for a few paragraphs coverage of my chosen sport, those paragraphs also detracting from the coverage of the mainstream stuff – their core audience.  They should have conentrated on the mainstream only ie. Racing, Greyhounds and Football and a good results/scores section.<br>Someone here said that their results layout also sucked.

    #73711
    zilzal
    Participant
    • Total Posts 669

    The Sportsman 2006-2006 RIP :(

    "No real passion and no real vision"

    <br>I’ve put today’s Indo and Telegraph Administration reports in the Todays Papers thread  for the record if anyone is interested.

    #73712
    davidjohnson
    Member
    • Total Posts 4491

    The paper still seems to be being produced as normal, albeit I missed the Rowley File yesterday. Could some of this grave dancing be a little premature?

    #73713
    Racing Daily
    Participant
    • Total Posts 1364

    I agree that it could work.  But they need a redesign.<br>It will fall on it’s butt if they cannot or chhose not to act on their shortcomings.

    #73714
    War Admiral
    Member
    • Total Posts 23

    The grave dancing is indeed a bit premature DJ. The Sportsman is still being published while they look for further financial backing.

    If that is the case, who in their right mind would consider backing the Sportsman?

    Also, I wonder if any of the journo’s/tipsters who left the RP for the Sportman asking for their old jobs back.

    (Edited by War Admiral at 12:14 pm on July 23, 2006)

    #73715
    Racing Daily
    Participant
    • Total Posts 1364

    You’re missing the point EC.  It’s the presentation that persuades the customer to pick up the rag in the first place.  Content don’t mean squat without creating a good first impression.  If people think it’s sh|te, they won’t pick it up.

    #73716
    Drone
    Participant
    • Total Posts 5115

    Quote: from EC on 6:58 pm on July 23, 2006[br]I don’t care about the presentation..they can use loo roll for me..it’s content every time for me.<br>

    Absolutely. It was the beginning of the end for ‘Odds On’ when it went from terse, interesting prose printed on Andrex to lightweight tosh with pretty pics printed on 100gm wove.

    #73717
    Lingfield
    Member
    • Total Posts 919

    I believe that competition is good and would like an alternative to the RP.<br>However in this internet age I’m not sure that 2 specialist betting/racing papers can be sustained- the Sporting Life and RP merged.<br>I’m also not sure that The Sportsman did its research as to target audience.<br>I chuck the non racing supplement in the bin as there are better writers with more gravitas  in the sports sections of the daily newspapers.<br>There are some intersting columns in the racing pages but the form guide is unintelligible and bad for people like me with deteriorating eyesight.<br>I know that they are looking for new backers but looks like good money after bad to me as without a major rethink at the very least it looks a dead duck.<br>To quote BBC TV’s Dragons Den "I won’t be investing"

    #73718
    sberry
    Member
    • Total Posts 1801

    lingfields reply hits the nail on the head i think, in todays internet age where anyone with an internet pc can see the racecards and ton’s more form than could ever be published in the paper (ok you may miss the odd article but most of the paper is there and a whiole lot more) all for nil cost and you don’t even have to leave your bed to pay the nothing if you have wireless.  i’m sure the rp being the only paper of it’s sort for so long has a loyal following that will continue i would be interested to see their sales figures for the past 3 years to date, for example, just to see if the ever rapidly increasing percentage of households getting online is having an effect.  these 2 things make it immensely difficult for anyone to break into this rp dominated market and i would not be surprised if the sportsman becomes an unviable financial proposition but i do agree competition and choice is good but it’s just hard to steal market shares from market leaders in specialised markets.  and before anyone says anything i know wireless broadband internet isn’t free but the number of households using this is snowballing and it’s not specifically for the rp, it just means people can access the rp, sl and all other racing sites without trudging down the shops in the rain and shelling out cash (more cash than you’d pay for wireless broadband access, actually so it would make financial sense to stop buying the paper and just get online)

    #73719
    clivex
    Member
    • Total Posts 3420

    Presentation is vital

    When first getting into racing X years ago, the RP was just coming onto the market. The SP was the established choice of course, but to a newish punter getting his head round form i found it nigh on unreadable compared with the neatly laid out RP

    #2899
    empty wallet
    Member
    • Total Posts 1631

    Just had a quick flick through and it’s a massive improvement imhaho :cool:

    There are some features that i personally think deserve having a dedicated page, but maybe that’ll come later, if they can pull it from mire and survive

    <br>

    (Edited by empty wallet at 11:03 am on Aug. 19, 2006)

    #75628
    empty wallet
    Member
    • Total Posts 1631

    tdk

    This is how it should have looked in the first place  then maybe it wouldn’t be struggling, those in charge of layout/design have a lot to answer for imo

    #75629
    davidjohnson
    Member
    • Total Posts 4491

    Agree it looks much better, but I think those that bought the paper today to see the new star signing have been rather hoodwinked considering Sam Turner has been employed by the newspaper since it’s first issue and was also one of the Four Horsemen.

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