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The paper still seems to be being produced as normal, albeit I missed the Rowley File yesterday. Could some of this grave dancing be a little premature?
I agree that it could work. But they need a redesign.<br>It will fall on it’s butt if they cannot or chhose not to act on their shortcomings.
The grave dancing is indeed a bit premature DJ. The Sportsman is still being published while they look for further financial backing.
If that is the case, who in their right mind would consider backing the Sportsman?
Also, I wonder if any of the journo’s/tipsters who left the RP for the Sportman asking for their old jobs back.
(Edited by War Admiral at 12:14 pm on July 23, 2006)
You’re missing the point EC. It’s the presentation that persuades the customer to pick up the rag in the first place. Content don’t mean squat without creating a good first impression. If people think it’s sh|te, they won’t pick it up.
Quote: from EC on 6:58 pm on July 23, 2006[br]I don’t care about the presentation..they can use loo roll for me..it’s content every time for me.<br>
Absolutely. It was the beginning of the end for ‘Odds On’ when it went from terse, interesting prose printed on Andrex to lightweight tosh with pretty pics printed on 100gm wove.
I believe that competition is good and would like an alternative to the RP.<br>However in this internet age I’m not sure that 2 specialist betting/racing papers can be sustained- the Sporting Life and RP merged.<br>I’m also not sure that The Sportsman did its research as to target audience.<br>I chuck the non racing supplement in the bin as there are better writers with more gravitas in the sports sections of the daily newspapers.<br>There are some intersting columns in the racing pages but the form guide is unintelligible and bad for people like me with deteriorating eyesight.<br>I know that they are looking for new backers but looks like good money after bad to me as without a major rethink at the very least it looks a dead duck.<br>To quote BBC TV’s Dragons Den "I won’t be investing"
lingfields reply hits the nail on the head i think, in todays internet age where anyone with an internet pc can see the racecards and ton’s more form than could ever be published in the paper (ok you may miss the odd article but most of the paper is there and a whiole lot more) all for nil cost and you don’t even have to leave your bed to pay the nothing if you have wireless. i’m sure the rp being the only paper of it’s sort for so long has a loyal following that will continue i would be interested to see their sales figures for the past 3 years to date, for example, just to see if the ever rapidly increasing percentage of households getting online is having an effect. these 2 things make it immensely difficult for anyone to break into this rp dominated market and i would not be surprised if the sportsman becomes an unviable financial proposition but i do agree competition and choice is good but it’s just hard to steal market shares from market leaders in specialised markets. and before anyone says anything i know wireless broadband internet isn’t free but the number of households using this is snowballing and it’s not specifically for the rp, it just means people can access the rp, sl and all other racing sites without trudging down the shops in the rain and shelling out cash (more cash than you’d pay for wireless broadband access, actually so it would make financial sense to stop buying the paper and just get online)
Presentation is vital
When first getting into racing X years ago, the RP was just coming onto the market. The SP was the established choice of course, but to a newish punter getting his head round form i found it nigh on unreadable compared with the neatly laid out RP
Just had a quick flick through and it’s a massive improvement imhaho :cool:
There are some features that i personally think deserve having a dedicated page, but maybe that’ll come later, if they can pull it from mire and survive
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(Edited by empty wallet at 11:03 am on Aug. 19, 2006)
tdk
This is how it should have looked in the first place then maybe it wouldn’t be struggling, those in charge of layout/design have a lot to answer for imo
Agree it looks much better, but I think those that bought the paper today to see the new star signing have been rather hoodwinked considering Sam Turner has been employed by the newspaper since it’s first issue and was also one of the Four Horsemen.
When will they learn? If they talk up a ‘star’ signing the public’s gonna expect one of three men: Gamble, Professor Sir Mordin or the Big Chief. Anyone else is a bitter disappointment.
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