Home › Forums › Horse Racing › Matthew Imi: "ATR going from strength to strength, Ascot much worse without us"
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steveh31.
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- July 19, 2015 at 15:59 #1139214
ATR chief executive Matthew Imi has said ATR is going from strength to strength and on course to blow away all forecasts.
He also has said: “I think people thought ‘oh my God, they’ve lost Ascot, how can they survive?’ But because the bulk of its fixtures are shown on terrestrial, to us, the value was internationally. It didn’t interfere with our financial growth. But Ascot is unquestionably worse off without us. “I’m a huge fan, I’ve been going since I was 16. It’s the No 1 racecourse and very progressive but it would be better off with ATR than Racing UK.
http://www.reubenbrothers.com/ascot-is-much-worse-without-us/
I wonder if ascot really is worse off, only time will tell but expect more of this sort of talk in the next 18 months as most tv rights are coming up for renewal in 2017ish including Irish rights but not Ascot.
July 19, 2015 at 19:18 #1139292Even Sepp Blatter might scoff at that level of delusion.
July 19, 2015 at 20:28 #1139315How can a business go from strength to strength when it has made not a penny in profit since January 2014?
Quote from the Imi article:
Until 2013, ATR paid 40 per cent of its net revenues to the 27 courses it is in partnership with, but from January 2014 everything it has made, after costs, has gone to the tracks. “I would argue we’re better at monetising racing,” Imi said. “We try to garner a massive audience and monetise that – for example, if we get a new customer for a betting partner then racing gets a cut out of every bet that person has in perpetuity.”
Everything it has made has gone to the tracks. This article has been floating around for some weeks now, and I’ve yet to see a journo pick up on that point. ATR claim that they cover operating costs, then give the rest away – effectively making no profit, ever.
July 20, 2015 at 04:35 #1139503How can a business go from strength to strength when it has made not a penny in profit since January 2014?
Everything it has made has gone to the tracks. This article has been floating around for some weeks now, and I’ve yet to see a journo pick up on that point. ATR claim that they cover operating costs, then give the rest away – effectively making no profit, ever.
Don’t RUK make the same claim? “100% RUK profits back to racing” – after they’ve paid all their cronies –
July 20, 2015 at 07:25 #1139534I notice that RUK have done yet another promo telling everyone how great they are and how great and experienced their presenters are and how they are the best racing channel in the UK.
Seems the battle for tv rights has started early, but what is the point in feeding all this crap to the public who just want to see racing and don’t care whether Lydia Hyslop has more horse racing experience than Matt Chapman or whoever.
July 21, 2015 at 20:55 #1140521The position of the major racecourse groups are firmly entrenched with their respective channels. Apart from the Irish tv rights is anything else likely to change?
I can’t see any courses jumping ship in the foreseeable future.
....and you've got to look a long way back for anything else.
July 21, 2015 at 22:02 #1140527The position of the major racecourse groups are firmly entrenched with their respective channels. Apart from the Irish tv rights is anything else likely to change?
I can’t see any courses jumping ship in the foreseeable future.
Depends what’s on offer and if ATR puts the money back in like RUK, then the potential of more viewers may draw a few smallers away.
ATR and ARC have had a few years now to investigate the market so maybe they feel some of the smaller venues maybe in Yorkshire might be up for a change.
Whatever happens the big ones are staying as they are as the all jockey club owned.
Unless ARC decide to buy a few of the indies then things are likely to stay as they are which is still not competitive for either side, I am surprised the competition authorities don’t investigate and sell the courses as packages like football as it is impossible for any other channel to obtain a course ie s4c wanting to show Ffos Las.
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