One can argue that Kauto Star set another record on Saturday, with the show-stopper attracting an extra 200,000 viewers to the race.
1.2million tuned into see Kauto win a record fourth consecutive King George, and 1.4million tuned in to watch his attempt at a fifth.
COURTESY OF RP ONLINE: Andrew Thompson, Channel 4’s racing consultant, said: "Once again, a great racing story has delivered a very big audience on Channel 4."
A fortune has been spent attracting new supporters to the sport, yet one horse has done more than anyone with a notepad and a brainstorm.
Kauto Star = Box Office – small number cloth, or not.