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Just read that Lilt is being discontinued and rebranded as Fanta Pineapple and Grapefruit. Is nothing sacred? And isn’t Lilt a snappier title?
Maybe it is one of those cynical exercises to boost sales, like when Heinz said it was going to stop making salad cream and sales went through the roof.
I remember when Lilt was launched. It was a pleasant alternative to Coke and Pepsi, neither of which I ever liked much.
Some of the adverts were good too:
On one hand it’s (presumably) the same liquid in the bottle so it’s not going anywhere but equally I don’t see the harm in keeping it how it is. Still, those ‘marketing’ bods have to justify their continued employment somehow.
Most soft drinks have been ruined by removing the sugar anyway so I rarely buy them any more. Of course large amounts of sugar aren’t good for you but then neither are the chemicals such as aspartame they have replaced it with. This is not something that has afflicted other countries in the same way in my experience.
I remember a mango and mandarin Lilt was once available, really liked that one, was never a fan of the original.
I saw a news item on this online and wondered if it might rate a mention here.
I wasn’t disappointed – but then I seldom am in the TRF Lounge.
I wasn’t ever a fan, tbh, I was more a cherryade, Cresta Strawberryade, Dandelion & Burdock and classic Coca-Cola (had to be almost at freezing point on a hot summer’s day, though) kinda guy.
But Lilt is a timeless, catchier, name, isn’t it?
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It's the "Millwall FC" of Point broadcasts: "No One Likes Us - We Don't Care"I seldom drink fizzy drinks now but I still enjoy a Lilt, 7 Up or Sprite on a hot summer afternoon.
Pepsi is far too sweet and I never really like Coke. I never found it very thirst quenching.
I never liked Tizer much either.
Thinking about Tizer, I am not sure what they were on when they thought up this advert:
“Ah yes, it’s frothy, man!”
It absolutely is!: https://youtu.be/thxAqdxGSPU
I am "The Horse Racing Punter" on Facebook
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It's the "Millwall FC" of Point broadcasts: "No One Likes Us - We Don't Care"Back in the ’70s, ’80s and ’90s, many of the adverts were rather entertaining, funny and uplifting. Nowadays, one switches on the TV and the ads tell us that one in two of us will get cancer followed by cremation adverts.
And they wonder why so many people are suffering from mental health!
BRING BACK THE HAPPY ADS!
I quite liked the early Hywel Bennett Hofmeister Follow The Bear ads.
I am "The Horse Racing Punter" on Facebook
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It's the "Millwall FC" of Point broadcasts: "No One Likes Us - We Don't Care"Trivial fact: the first Hofmeister Follow The Bear advert was the last film ever directed by Orson Welles.
The man who started his career directing “Citizen Kane” ended it by directing someone in a costume of a bear with a pork pie hat.
Going back to the opening post by Cork All Star
Just read that Lilt is being discontinued and rebranded as Fanta Pineapple and Grapefruit. Is nothing sacred? And isn’t Lilt a snappier title?
I’m sick of rebranding stuff. Marathon been rebranded to Snicker, I know it’s ancient history now, but the was nothing wrong with Marathon.
Mind you some products could get confusing like Cif (lemon juice) and Cif (cream cleaner).
One is totally terrible at cleaning and the other taste badly on your pancakes.
You've got to accentuate the positive.
Eliminate the negative.
Latch on to the affirmative.
Don't mess with mister in between.“Ah yes, it’s frothy, man!”
The brother of a schoolfriend of mine had a poster in his bedroom that featured the polar bear in question urinating up a wall whilst exclaiming his celebrated catch phrase. Or maybe he had painted it himself, can’t remember now it was 40+ years ago.
Some kid at my school was coming over my house because his father was working late (lone parent) I was only about 7 or 8 and the only fizzy drinks we had back then was Cola cola on special occasions so about twice a year. Mother sent me into school and asked me to find out what the boy liked to drink. The boy said Lilt. I had never heard of it and translated it to him saying milk. Mother was happy she had loads of milk in the fridge.
That summer me and the boy went to a cricket event and his father walked myself and him home. We stopped off at a local corner shop for refreshments. We got outside and the boy rammed a can into my face and said this is what you call lilt…
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https://www.theguardian.com/commentisfree/2023/feb/15/totally-tropical-lilt-caribbean-blackness
I generally consider The Graun the best of a bad bunch in the mainstream newspaper output of the UK but good grief, this article. Looking a bit too much into it I think.
The Guardian is the newspaper my socialist Economics Lecturer father read, hence the first newspaper I read.
Richard Baerlein and Chris Hawkins provided my first media-driven insight into racing.
And as a vaguely, pinko, centre-left Labour voter (basically I do an excellent impression of an out-for-myself Tory for the five years between elections before exercising a twice-a-decade modicum of social conscience for ten seconds in the polling booth by voting Labour) The Guardian should still be my paper of choice.
But “best of a bad lot” almost flatters the title.
A more sanctimonious, preaching, holier-than-thou, nannying, up its own backside, publication it would be hard to imagine.
If I dislike the centre-right MSM, that bunch of Islington luvvies on The Guardian aren’t far behind them!
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It's the "Millwall FC" of Point broadcasts: "No One Likes Us - We Don't Care"
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