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The first 10 seconds is like something from The Apprentice.
The more I know the less I understand.
Awful. Truly awful.
They’re treating the committed race goer or fan of the sport with nothing but contempt. As has been mentioned, bringing the entry fees down to something more affordable to most would be a good start!!
I made a last minute decision to take the Mrs to Doncaster Saturday. I didn’t know until I got there that it was a 90’s themed night. £40 each to get in! What we got was reasonably competitive racing. But the facilities were really rather sub standard. If we wanted a seat it was either miles away from the track or a full furlong from the winning post.
However, it was packed with under 30’s dressed to the nines. Problem for the bookies though was the queues at the stands were none existent! They’re not betting, they’re just getting drunk and dancing. The race courses won’t care about that though, they’re getting paid by people coming through the door and bookies for their pitch.
This sort of shite is clearly having the desired effect so expect more of it!
The likes of us who enjoy the actual sport and a bet are essentially being herded towards the freezing cold Tuesdays at lingfield/wetherby/chepstow
That was £3.62 million well spent.
From the “Racing Post”:
“Simon Michaelides, who has been heading GBR since last year, said this month that the campaign was aimed at ‘people who have never had a relationship with racing but who are open to it’ and at ‘casual fans who have either lapsed or are attending only once a year’ and encouraging them to attend more often.”
It sounds like it is aimed at people who are not interested.
Michaelides added:
“We’re incredibly confident about what this has the potential to do for the sport.”
Didn’t they say that about Jermaine Jenas as well?
I hope ginger and clivex don’t pop on here saying the marketing experts know what they are doing after the Jenas calamity 😅
Charles Darwin to conquer the World
Why are they investing so much time, effort and finances into attracting more young people to racing? I thought they all had no money anyway? It is older people who have disposable income.
The young crowd who they are trying to reach on social media are far more likely to be sympathetic to the animal rights and anti-gambling lobbies nowadays.
I genuinely think most people become interested in racing via their families or friends. Racing can throw as much money at it as it likes. It won’t make a lot of difference, other than leaving the sport poorer.
How about better looking after the customers we have actually got, rather than chasing an audience who are not interested?
The script is cringe inducing, those reading it sounds like simpletons and the supposition that the females will only be interested in boogieing in high heels seems rather sexist.
The more times I watch it the worse it becomes.
The more I know the less I understand.
In betting terms we have 3.62 million
what do we need to gamble that forCharles Darwin to conquer the World
Can somebody actually tell me what other sports actively have advertising campaigns on TV specifically trying to promoting the sport to a new audience? You might get the odd one for specific upcoming big events but usually it is more on the betting related front rather than focusing on the sport itself.
If you are looking at attracting new, younger people to the sport then ads on TV (an outdated form of media marketing for the youth of today) is absolutely not the way to reach them – you have to go through social media (which is where most of them live) be it TikTok, Twitter, Facebook, YouTube etc etc.
The money would have been much better spent there (to at least ensure you reach the demographic you are aiming for) and the fact that they seem so sure of what they are doing is going to work, clearly shows how out of touch they actually are with the younger brigade.
You really have to make a day at the races more family orientated to get whole families into the courses and the sport in the first place – maybe having side events (horseracing or horse themed) going on within the racecourse that will entertain younger kids of all ages….maybe involve ROR by having ex-racehorses there that kids can physically interact with (feed or groom them etc).
Perhaps speak to the people actually working within the sport for ideas rather than paying money to PR Think Tanks that continuously miss the point/mark with their plans.
The video is on YouTube, so social media is being used.
Is racing really a sport suitable for families and children? Racing has betting at its core. Trying to get families and children involved in a betting sport is fraught with problems nowadays.
Video isn’t bad and would look good in the cinema. A traditional “A Day at the Races” would be a better slogan. Any pun in “The Going is good” would be lost on the uninitiated who just wouldn’t get it.
CAS – The video on YouTube is a little underwhelming as it should be flooded on all social media if they are serious about getting the word out to the biggest demographic of younger people.
Also, what sport would you class as safe then because there is a betting element to all sports, granted it is more visible on racecourses with bookies but I doubt that is the main issue stopping people from going racing……..personally I still think it suffers most from still being viewed as an elitest sport and rightly or wrongly a perceived animal welfare issue.
Football is far and away the sport bet on the most in term of sheer number of casual bettors (followed by Racing) whilst other sports like Cricket, Tennis, Golf and Rugby actually rank higher in terms of big bets being regularly placed (well ahead of Football & Racing).
https://business.yougov.com/content/46255-which-sports-attract-the-biggest-betting-spends-in-britain
The problem with getting young people interested in racing is that the majority have no personal feel about it
For example you can walk up the park with a football or cricket bat and ball but you can’t really take a pony up the park and have a spin can you..
If you have some kind of involvement you are more likely to form a bond with a sport. Horse racing can’t provide that for the price of a football can it.
It would never happen and I’m talking a little nonsense here but how good would it be if every school adopted an ex race horse and the kids could muck it out etc, have races against other schools
Yeh, back to reality and that is what racing is up against
I still don’t see the major problem in attracting new people to the sport. How do they know who is attending anyway. Nobody has ever asked me when I go “are you new to the sport” seems a gimmick to spread the millions around pockets of the clueless people that come up with these daft ideas
Talking of which, I hope I get the fast horse on school sports day … 😂Charles Darwin to conquer the World
As the saying goes “They don’t know what they’re doing”
31 races at 5 meetings today, only 2 races get to double figures, one race with 10 runners and another with 11 runners. Huntingdon average 5 runners a race barring any late non runners. We’ve had far too much racing for years but they continue to do nothing. High cost of entry to watch dross racing.
Ex Ruby Light paid less than a tenner to get in the grandstand to watch the Grand Steeplechase De Paris last Sunday. Compare that with what’s served up here for our entertainment.LD, the difference is other sports do not depend for their funding on betting. Football would exist easily without it.
Racing’s finances to a large extent comes from punters losing. Which is why people in the racing media will never be objective. Their jobs depend on keeping the mugs in the dark.
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