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Ginger “value is everything” apart from this racing advert
Get more value from £2 a litre of petrol then this money thrown away hereGaelic Warrior Gold Cup Winner 2026
Is there any point having a sensible discussion if you are just going to keep bringing up your deep rooted obsession with Wetherspoons, Clive? Maybe you should see someone about it?
Is there any point contributing to this forum if it is just going to descend into insults?
There is nothing unreasonable in any of the criticisms that have been made. Plenty of constructive criticism and alternative ideas have been offered.
All the evidence from social media shows this dismal advert has bombed.
Another completely ill conceived Racing for Change initiative, obsessed with attracting an audience that does not exist.
But let us pretend it is a rip roaring success, shall we? And lazily insult anyone who questions it.
I guess someone had to step into Tank’s shoes.
However, whereas Tank IMO never contributed anything of value, with this fella, when he isn’t descending into insults, refuting imagined assertions no one in actual fact ever made, or suggesting anyone who is left of centre must support Putin, he at least does occasionally post some readable material.
Takes all sorts, I suppose.
I am "The Horse Racing Punter" on Facebook
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It's the "Millwall FC" of Point broadcasts: "No One Likes Us - We Don't Care"Touched a nerve?
Frankly it’s just taking the piss out of what is moaning about nothing frankly
Also I worked in advertising industry for years and the professionals often had to patiently endure outsiders like me giving view on marketing knowing it was total bollocks
And you will not know it’s a success or not for a very long period of time. Recalibrating image is a long term game. So that’s a ridiculous point
It’s one of those trades that everyone thinks they are experts in and frankly don’t know much at all
And I’ll throw one other thing into the mix
People below 40 say are pretty aspirational and generally keen to impress peers however subtly that might be
They do not want to be seen scouring the market for £2 free vouchers frankly. Not exactly “cool” especially (as it often is) you are trying to impress a date. It’s not exactly in the spirit of a day out when you wander back to your bird and say “do you know how much that g and t cost!” Or even In front of mates
So little vouchers are a no no imo and I suspect the marketing people will tell you exactly the same
I’m under 40 and if somebody offers me free stuff or makes it cheap enough to tempt me I’ll grab it with both hands. I’m not paying more for something to impress people, nobody wants to hear you droning on about how much you spent on something either.
My point about the free tickets was that it would probably have been a better way of spending 1.6 million sheets. There may well be better ways than that. But as I said before there is no silver bullet that will save racing and certainly not one that costs as little as that.
Not totally convinced by free days and we’ve had a few years of those. People don’t value what they don’t pay for
I was at the free day at ascot last November and it was rather full of tired looking freebie hunters (I will not mention weatherspoons) who you sensed wouldn’t be bothered if they had to pay. I won’t go to that day again
It’s been tried and still runs so perfectly understandable to try a different angle
I’ve got nothing against freebie hunters but as I said ascot had one and didn’t quite get the glamorous crowd they were hoping for
https://farm3.static.flickr.com/2165/2433799259_c5723f5f62.jpg
In other words, it is aimed at people who are not interested in racing. They are likely to have their good summer social day out somewhere else, like the countryside or the beach. Why would they pay to go to a sporting event that is mainly about betting?
Even if they are thinking about going racing (which judging by the absence of views and likes on social media would appear unlikely), they are being presented with a totally false impression.
Why does racing spend so much time and money chasing an audience that is not interested? It is already well supported. It should start looking after those people better.
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It is aimed at people who just want (again I use those words) a good summer social day out, CAS. They don’t have to be especially “interested” in betting, just enjoy betting as a new experience. As someone would enjoy any other new experience. Rather than your “beach or countryside” it’s more an alternative to the theatre or cinema, or concert or any other thing that’s also a good summer social day out; with the added bonus of being outside.
It is not a “false impression”, you said yourself how midweek meetings can be quite pleasant.
Good food is available, you might have to go into Tatts for it or the best stuff in members, but it is available.…And as Clive rightly says, its effectiveness will only be known given time. It is not illegal to go racing without pressing like on this advert.
…And come off it. There is plenty of evidence at every summer meeting I’ve ever been to that the public are interested in Racing as a… wait for it wait for it… a fun summer social day out. This advert is just trying to attract more of those people. That’s all. No big deal.
Value Is Everything“This advert is just trying to attract more of those people.”
How many more are there?
I think that’s the point.
Racing has already been mining the target audience Jenas has been recruited to further attract for years.
The USP of a day at the races is you see live horse racing and can bet on it.
Everything else – dressing up, being in glam surroundings, the food, the drink – you can get doing something else.
What other sport, or even product, swerves in its marketing it’s own USP the way racing does – and has been doing for absolutely years now?
I am "The Horse Racing Punter" on Facebook
https://mobile.twitter.com/Ian_Davies_
https://www.facebook.com/ThePointtoPointNHandFlatracingpunter/
It's the "Millwall FC" of Point broadcasts: "No One Likes Us - We Don't Care"If betting is the usp and all it’s about then perhaps they should advertise glamorous trips dressed to the nines to the local bookies
With free pegs for the nose to counter the inevitable blow that pongs to high heaven
“Everything else – dressing up, being in glam surroundings, the food, the drink – you can get doing something else.”
Nail on the head, Mr Davies.
And you can also shop at tescos instead of Sainsbury’s. Do they not advertise?
The idea that you only market on the basis of a specific usp is completely wrong. Naive in fact
It’s about awareness. First and foremost
“Nail on the head, Mr Davies.”
Cheers, CAS.
I have long believed that racing suffers from a chronic lack of confidence in its core product.
It’s USP hardly gets a look in in its own marketing.
Racing’s marketeers either have no understanding of the product or have persuaded their employers that racing has a lousy outdated core product that needs to be rebranded and repackaged as something else.
They also probably argue that alienating existing traditional racegoers is unimportant as they’re an aging segment and natural wastage will kill them all off eventually anyway.
But racing is heavily dependent on Levy revenue as a central plank to its business model – so it’s not just that betting is a key attraction of going racing, the imperative is stronger, it HAS TO BE a key attraction of going racing otherwise the sport just cannot sustain itself as an industry long term.
I am "The Horse Racing Punter" on Facebook
https://mobile.twitter.com/Ian_Davies_
https://www.facebook.com/ThePointtoPointNHandFlatracingpunter/
It's the "Millwall FC" of Point broadcasts: "No One Likes Us - We Don't Care"“Racing’s marketeers either have no understanding of the product or have persuaded their employers that it is is a lousy core product that needs to be rebranded and repackaged as something else.”
I think the problem is that those in charge have decided that young people think that horse racing is cruel and therefore minimise its place in a day at the races.
That’s entirely plausible.
I can just imagine a career marketeer saying: “horse racing is inherently cruel and has no place in the 21st century. Betting is a form of addiction, causing misery for millions – this is what you’re asking me to sell. The acceptable image of racing to young adults is getting dressed up, looking good, having a party, good food, good drink, glamorous surroundings – we barely mention horses being forced to race by jockeys still allowed to whip them nine times and far from failing to condemn this actually betting on it and cheering it on at all.”
Hideously, hideously, plausible.
I am "The Horse Racing Punter" on Facebook
https://mobile.twitter.com/Ian_Davies_
https://www.facebook.com/ThePointtoPointNHandFlatracingpunter/
It's the "Millwall FC" of Point broadcasts: "No One Likes Us - We Don't Care"
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