Horse Players Association of North America

[robert99]

The Horse Players Association of North America, for those not aware, is getting well established and starting to get results. In UK, our punter’s Director representation at BHA has been quietly dropped. Pre-internet forum days the UK National Association of Punters died away as the usual whingers preferred to do that for ever rather than gradually improve things and join in with others.

http://www.horseplayersassociation.org/

Some of the issues for them, take out, integrity, customer focus, not listening are very similar to ours:

ADW Signal Availability – All track signals available to all licensed ADWs all the time. No exceptions and no blackouts. Ever.

Takeout – Takeout needs to be lowered significantly and lowered NOW. We believe 9 or 10 percent takeout every pool – every track – every race – every day – marketed in the right way as the greatest gambling game on the planet will create an upward explosion in handle and generate new massive interest about the game among the millions of gambling customers racing has failed to reach for almost a generation and has absolutely no chance of reaching under the status quo.

Drugs – It’s time for a national drug policy with teeth. The game needs to be regulated in such a way that there are absolutely no questions whatsoever about the integrity of the game.

Pool Integrity – Odds changes after the bell, outright theft through abuse of the cancel delay, failure to close and merge pools when the gate opens, and an industry that knowingly allows this to keep happening is simply unacceptable.

The game needs a modern secure tote system fast enough to render odds and payoffs in real time.

We repeat: The game needs to be regulated in such a way that there are absolutely no questions whatsoever about the integrity of the game.

Quality of the Product – Large competitive fields please.

Awareness – There is a gap between those running the horseracing industry and the customer. This gap has been widening for decades. But track management and horsemen’s associations continue to act as if no problem exists at all. An alienated customer base, stagnation of handle growth, and a faltering industry is the result.

They haven’t listened to the individual horseplayer. ever. But they will listen to horseplayers in numbers. Together we can accomplish that first step: We can make them aware.

Promoting Handle Growth – Every form of gambling except horseracing has enjoyed explosive growth in the past two decades. Instead of growing while other forms of gambling have prospered, horseracing handle has actually stagnated. Why? Handle stagnation is the direct result of an industry whose management continually fails to listen to and address the needs of its customers.

Handle is the one thing that drives the industry. Increased handle means more revenue for race tracks. It means more money that can be distributed back to horsemen in the form of purses. It should be obvious to track management and horsemen that there’s just one thing and one thing only they should be focusing on: promoting handle growth. But they haven’t done that. Instead they manage to operate the industry in a way that prevents handle growth instead of promoting it.

Frankly, this hurts racing and we at H.A.N.A. have had enough.

By banding together in numbers we can finally get industry management to listen to and address customers needs and wants. That will only lead to one thing: Handle Growth. And when that happens everybody wins.

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[Glenn]

All these issue have high pertinence here but when do they ever get airplay?

Drugs? Paul Haigh did a series of articles years ago since when they’ve barely got a mention. You really have to trawl around to even find what happened in the cases of positive tests in most cases (the answer usually being the dog ate my homework excuse accepted).

Pool Integrity? One small article by Greg Wood on the scoop6. Before that you’d probably have to go back thirty years to Big Mac and Totegate. In the first at Windsor on Monday evening circa eighty eprcent of the pool suddenly appeared after the result was known! And our glorious leadres want us to bet on the tote

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