Hmm. Bit weird. Like a tennis player being sponsored by the All England Club or something. I know she has been a (presumably paid) ambassador for them for a while, and it’s all good for racing, and this is just one step further but I dunno.
Suppose Bryony is hauled in for a tight could-go-either-way stewards’ enquiry on a big Saturday at a JCR course against a journeyman, male, non box office, non JCR sponsored jockey who was on a boring horse without a media friendly story. Not saying they would be biased but it has the potential to look bad.
The JCR don’t employ the stewards so that bias shouldn’t take place, but things like this happen in all walks of life. You very rarely see a green and gold non-trier pulled into the stewards, why is that?