Brilliant article in the Grauniad today:
“If stopping Reform were the overriding aim, Labour would also deploy what research shows is the killer attack line against that party. A survey of 6,000 people by the group Persuasion UK found that by far the most effective message of five options was focused on corporate interests and went as follows: “Nigel Farage says he’s on people’s side – but when you take a closer look it’s pretty clear who he’s really fighting for, isn’t it? It’s the rich, the powerful, his mates in big business.” It explained that Reform UK has taken vast donations from fossil fuel investors and climate science deniers. This, Persuasion UK said, is why Farage wants to cut public services, workers’ rights and taxes for the richest. “He’s not smashing the system. He and his rich friends basically are the system.”
None of the other attack lines came anywhere near this for efficacy. So why doesn’t Labour use it? Because that might alienate the people Starmer seems keenest to appease: Labour’s own corporate backers and the billionaire proprietors of the rightwing press. The leadership’s key objective is not stopping Farage, but frightening people into voting Labour. Quite frankly, it has nothing else left.“