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The Racing Post is reporting that there could be a ban on gambling being advertised during daytime hours, so one assumes before the 9pm watershed. The story originates in the Times and speculates that the ban on gambling advertising will be considered as part of the upcoming review of betting machines.
ITV have just paid a reported £30 million to cover racing for the next four years; should legislation banning gambling advertising during the day be passed, surely that’ll signal the end of racing coverage as we know it? I certainly don’t see the channel being able to recoup its outlay by selling advertising space to payday loan companies and the likes of Stannah Stair Lifts…
Good. I very much hope it comes to pass.
I was watching the Ryder Cup the other day and one of the ad breaks around 7pm consisted of nothing but gambling adverts – four in total. It’s absolutely ridiculous that children are repeatedly exposed to this stuff, implying that sport is nothing but a betting medium.
The 2005 Gambling Act which permitted FOBTs and this sorry state of affairs was a truly shameful piece of legislation.
Mike
Should our own TRF site only be available after the 9:00pm watershed?
Are alcoholic drink adverts banned? Haven’t noticed, not partaking.
Lottery adverts are allowed and 16 year olds can buy them, so why not betting on horses?
Value Is EverythingAs ghastly and tasteless that I find many of these ads (funny enough, some of the Paddy Power ones are good – funny how they try to act like they are your best friend, and then refuse to take some people’s bets) are we living in a bit of a snowflake society? Do ads really force you to bet? (yeah I know, that might be a stupid statement as it clearly works for bookies) That pretty young thing in the Coral ads (with the fat chap) is she going to encourage people to bet with Coral.?
No what how we all have issues with the ads, racing is linked to betting, no matter how many of the purists want to deny this.
You go to any race track, you bring the children in for free (and rightly so) , there are loads of bookies near the track. Does that make the kids who are clued in want to have a bet?
That pretty young thing in the Coral ads (with the fat chap) is she going to encourage people to bet with Coral.?
I liked the original when she was in the cafe and was seen walking out, camera from her rear…….whoops posting on the wrong site here.
Tobacco advertising has been banned for many years; for alcohol it’s strictly controlled, both timewise and contentwise; and for ‘junk’ food, banned from dedicated children’s TV or progs likely to appeal to children. All sensible enough, so why should gambling, which remember was banned when all the former were rampant, be immune to controls?
“Controls”, possibly. I don’t like the ads much either and they go too far at times. Bit overkill to ban it completely, but where do you draw the line? If it were a choice between none at all and as it is… think it’ll have to vote Remain.
Value Is EverythingIt’s not being banned completely, just from daytime TV
From what I’ve seen the adverts are truly awful, unsubtle and inciting so the bookmakers prepared to produce such drivel have only themselves to blame if they’re banned and/or toned down; and the ASA remiss for letting them to get away with it for so long
I wonder how many football matches will be switched to a 20:15 kick-off time if betting ads aren’t allowed before 21:00?
I wonder if the ITV lawyers had the foresight to include a get-out clause on that £30m pledge?
Terrestrial coverage is dead if daytime ads are banned (and there’s a pretty strong case for banning them).
Here’s a quote from the Independent (July 2016) on bookies’ ad spend.
Gambling companies spent nearly half a billion pounds on TV advertising in the last three and a half years, figures compiled by Nielsen show.
The spend increased from £81.2 million in 2012 to £118.5 million in 2015, a jump of 46 per cent. The total amount the industry has spent over the period is £456 million.
This does not include a further £169 million shelled out for lottery adverts, nor does it take into account the increased advertising spend in the run-up to the Euro 2016 football tournament last month.
Original Times article…
Gambling companies face a ban on TV advertising during the day under a crackdown on the betting industry.
Growing numbers of children see gambling as normal because of adverts, especially during football matches, experts believe. In response, a government review into fixed-odds betting terminals will be expanded to include gambling adverts, The Times has learnt. “The gambling industry’s luck has run out,” one senior minister said.
The proportion of people with a severe gambling problem has almost doubled in three years from 0.4 per cent of the population to 0.7 per cent, the equivalent of 336,000 people, according to the Gambling Commission. Among young people the rise is greater: the proportion of those aged 18 to 24 who have a serious problem has trebled to 1.5 per cent as the popularity of online gambling has grown.
Under existing rules, bookmakers are allowed to advertise before the 9pm watershed provided that it is for bingo or during TV breaks in live sporting events. Adverts showing celebrities encouraging viewers to bet on their smartphones during football matches have become commonplace.
It is understood that the promotions have been identified by the Department for Culture, Media and Sport as an area of concern. “As it stands, betting sites can basically be advertising to children all weekend,” a source said.
More than one in five of the formal rulings that the Advertising Standards Authority published last month involved betting and gaming companies.
A clampdown on daytime advertising is likely to be bitterly opposed by broadcasters, which stand to lose tens of millions of pounds in revenue.
Gambling advertising grew by 1,400 per cent between 2005 and 2012, according to Ofcom, and one in three Premier League football clubs is now sponsored by an online casino. Young players wearing football shirts emblazoned with bookmaker branding allows the industry to circumvent rules designed to prevent them from using sports stars under the age of 25 to promote betting.
This year The Times also found that children were being bombarded on Twitter with gambling adverts. Any young person who follows popular football accounts on the social network will see special offers and promotions posted to their timeline, suggesting that they can make easy money from betting. The adverts link to gambling websites, including Bet365, Betfair and Paddy Power.
The use of social media to promote gambling will also be covered in a long-awaited review, which is expected to start within weeks. Due to be held every three years, the review was the subject of a row during David Cameron’s premiership after it was blocked by George Osborne, the chancellor, because of the tax revenues generated by FOBTs. The machines allow users to place bets of up to £100 every 20 seconds on electronic casino games such as blackjack and roulette. Gamblers last year lost more than £1.7 billion in the terminals, which now account for more than half of betting shop profits.
Tracey Crouch, the gambling minister, was pushing for a crackdown on the terminals but was overruled by Mr Osborne, whose family has made £48 million from the gambling industry.
Analysis of HM Revenue & Customs data by The Times shows that FOBTs generated nearly half a billion pounds for the taxman over the past year, up 17 per cent on the previous 12 months.
Downing Street has signalled that it backs Ms Crouch and will present curbs on gambling as part of the prime minister’s pitch to be on the side of “ordinary hardworking people” and standing up to big business.
Ms Crouch said last month: “The government is committed to ensuring that people, particularly the young and vulnerable, are protected from the risk of gambling-related harm. We are keeping the issue of advertising under review to ensure that sufficient protections are in place, and will not hesitate to take further action if necessary.”
A move to lower the maximum stake on FOBTs will be supported by most MPs. A ComRes poll of 76 Tory MPs seen by The Times found that almost half thought that the maximum stake of £100 was too high, with more than a third believing it to be “significantly too high”. Across all parties two thirds of MPs support a cut in the maximum stake. A group of 92 councils is calling for the maximum stake to be cut to £2.
The Department for Culture said that the final decision on stake levels and gambling adverts would be subject to the outcome of the review.
Good. I very much hope it comes to pass.
I was watching the Ryder Cup the other day and one of the ad breaks around 7pm consisted of nothing but gambling adverts – four in total. It’s absolutely ridiculous that children are repeatedly exposed to this stuff, implying that sport is nothing but a betting medium.
The 2005 Gambling Act which permitted FOBTs and this sorry state of affairs was a truly shameful piece of legislation.
Mike
Totally agree, the sooner the better. Hopefully it would include the interviews with those slimy bookmakers reps peddling their lies, that proliferate on horse racing coverage.
Utterly nonsensical idea pitched and reported in today’s RP that Racing will plead for an exemption if these rules are brought in. No better way to make a complete @rse of the sport in the eyes of the public.
However it’s dressed up, in essence, the reason for the exemption request is this: ‘We’d like to continue exposing children to gambling ads because we need the money and football doesn’t.’
I hope Nick Rust kills this idea off double quick.
More do gooders sticking their oar into peoples lives.
“what can we think about banning for the sake of the kiddies this week errrm gambling”.
People need to mind their own business if they don’t want children seeing gamblings ads switch their tv’s off or but a dvd on.
“what can we think about banning for the sake of the kiddies this week errrm gambling”.
Except that’s not remotely what’s being proposed.
Mike
Good, ban them. I think they’re far too full on, full of lies and unrealistic, they must have an effect on younger eyes and minds. I’d say the vast majority posting on here have a lot of experience of bookies and betting and see them for the bookies propaganda they are. Teenagers don’t have that benefit.
And they’re everywhere all the time, all over sky sports, terrestrial when there’s a sporting event like the euros on, with all their jackanory amazing deals to be with us. Far too much of them.
I like horseracing and betting, but really believe all these ads esp pushing bet with your smart phone, is a bookies angle to get a new generation of mug addict punters.
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