John Peel was, of course, the patron saint of any band trying to make it in the music biz. He helped many that went on to prove their worth, but most, like the above, never made it and probably never deserved it. I wonder if any of the ‘Serious Drinking’ lads ever had some success in other bands? Ginge. Never heard of them myself
Edit after googling..
Serious Drinking emerged from Norwich in the early 1980s as part of a local music scene strongly supported by Peel, who lived in the same East Anglia region. Guitarist Andy Hearnshaw was previously with fellow Norwich outfit the Farmer’s Boys, while Terry Edwards of the Higsons also played occasionally with Serious Drinking.[1]
The band became regulars on Peel’s show, recording four sessions and reaching #38 in the 1982 Festive Fifty with debut single ‘Love On The Terraces’, played on release by Peel on successive nights. The first and fourth sessions were repeated as best-of-year Festive Fifty Session Broadcasts in 1982 and 1983.
The DJ no doubt enjoyed the band’s humour and football references. The first Peel session included a cover of You’ll Never Walk Alone (broadcast as ‘Walk Alone’) as part of a series of session versions of the Anfield anthem for a proposed (but never realised) compilation album project.