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Sky TV has a large number of subscribers and a high level of income largely due to the marketing of sport channels. Live football was easily its biggest marketing ploy. In 2009 Sky paid £1.68 Billion for a three year deal to show Premier League matches. £1.68 Billion is seriously big business. Sky needs to maintain very good relationships with the Premier League and the Football Association. Sky is a big corporation continuously in the public eye and subject to government regulation as a media company, and needs to keep hold of a good reputation.
The Premier League, the FA and Sky have all been involved in campaigns to encourage more women (and children but that’s irrelevant) to attend football matches. Commercially, for all of them, having more women interested in football increases their income. Women have their own money these days!
In 2010 a YouGov poll found that 72% of women watch football on TV. The FA state that there are about 150,000 registered women football players in England, and about 1.5 million women and girls who play the game . There are 20,000 qualified women coaches in England and 42% of children in the FA’s skills programme are girls. The FA has a specific Female Referees Strategy and Female Ambassador scheme.
Gray and Keys were at work, with their colleagues on official premises. They may have annoyed women with their comments, but they will have annoyed the Premier League and the FA even more, and because of that Sky management would have been furious. Employees of any company can have whatever opinions they like as long as those opinions do not endanger the bottom line of the employer’s accounts, or endanger their reputation (same thing really?)
It almost doesn’t matter what people think of Gray and Keys foolish opinions, Sky are much better off without them. What a pair of liabilities they were, especially since they couldn’t even keep their own colleagues “onside”.
The question is : why were they stitched up and by whom and for what ends?
It is alleged that Andy Gray was disliked by many of the SKY staff. His arrogance allied to his constant sexist banter did not go down well within Murdoch Towers, it is rumoured.
Speaking of which – the fact that Andy Gray was in the process of taking the News Of The World to court for tapping his phone didn’t sit well with the obnoxious Aussie gazillionaire.
Get Gray if you can, might just have been his vindictive mantra.
Gambling Only Pays When You're Winning
Super Sundays and Monday night football wont be the same again, if football is becoming this, for the want of a better word, GAY, then its a sad day. Its already turning into a pansies game. Now lads talk and lads banter is out too. They said nothing that would not be said in my local with the lads or at lunchtime at work. Infact these comments where rather mild!! This is a joke, im no fan of andy gray but i liked not liking him if you get my drift. These two guys made sky sports what it is.
As for the PC brigade, you can all kiss my white hairy ass!!
Shame society is becoming this upthight. Do gooders with too much to say ruinning everybodys fun!!
Conspiracy allowed to happen as sky knew the pc plonkers would be on hand to fuel to ousting campaign!!
On BBC Question Time last night rather too much time was allowed for a forking-over and levelling of this mountainous molehill, but the tedium was alleviated by the estimable Will Self daring to suggest what I, and I suspect many with sticky and grimy mute buttons would wish:
Let’s get rid of all pundits and just have the game
Yes indeedy! – football, cricket, racing…
sans
the talking heads
Half-time, Tea interval and other interludes could be filled as they once were with film of The Potter’s Wheel accompanied by some light classical music
Neither of these two jokers would last a minute as commentators on Channel Five macho freezefest "Ice Road Truckers."
What would either think of Lisa? There she is, in the middle of an Alaskan winter, five foot five, eight stone wet through, driving a ten-ton rig full of hardware up hundreds of miles of road made of compacted ice…wearing
trainers!
Good on ya, gal.
Gray and Keys were at work, with their colleagues on official premises. They may have annoyed women with their comments, but they will have annoyed the Premier League and the FA even more, and because of that Sky management would have been furious. Employees of any company can have whatever opinions they like as long as those opinions do not endanger the bottom line of the employer’s accounts, or endanger their reputation (same thing really?)
I can see where you are coming from MV, but the fact remains that the likes of Murdoch, and Karen Brady by association with David Sullivan, have built their toxic empires on the peddling of immoral and largely offensive material that places women very much at the bottom of the heap.
Of course the question always comes around at this stage, are the public force fed by the likes of Murdoch and Sullivan, or are we to blame as a society for buying their products?
Also, I am presuming that from all this media furore over Gray’s alleged sexism, that using highly offensive terms such as "paki" is ok in the eyes of the highly politically correct BBC – in fact, you get rewarded with your own show, as was the case with Anton Du Beke.
Maybe he struck lucky by using his offensive term at a time when the general demonising of the muslim faith was reaching an all time high in the western media?
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