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Mergesponsor
On the same card? Behave yourselves! <!– s:roll: –>
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32Red are a drain on this game IMO, i’d rather they forget about sponsorship if they are going to use stupid almost identical generic ads for every race title. It demeans the whole card.
- Total Posts 17716
Seconded. These people (the same creeps who stole the Bunbury Cup) should be banned from sponsorship entirely as undesirables.
What other business would allow this level of advertisement to an organisation which is in competition with it? Would RUK allow ads for ATR? Or ITV for BBC TV shows?
RFC would be better employed weeding this sort of stuff and nonsense out of the game. It is purely negative, and does nothing at all to enhance Racing’s appeal.
I hope members of TRF will avoid patronising 32Red like the plague, simply as a matter of principle.
What other business would allow this level of advertisement to an organisation which is in competition with it? Would RUK allow ads for ATR? Or ITV for BBC TV shows?
Exactly. It’s akin to the Rose & Crown having a big banner up, advising it’s patrons to visit the Dog & Duck across the road. It’s complete lunacy to be driving revenue from racing over to online gaming, for a short term sponsorship deal. Are RFC braindead?
What other business would allow this level of advertisement to an organisation which is in competition with it? Would RUK allow ads for ATR? Or ITV for BBC TV shows?
I don’t understand what you mean by this. 32Red offer betting on racing. If you think someone like Ladbrokes (for example) is more desirable because they’re a bookmaker more focused on racing, you should see the barrage of emails they’ve been sending to me this week. Sufficed to say, racing isn’t a subject that popped up in them.
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The main race yesterday – an important Grade 1 Hurdle which most of us know as the
Tolworth Hurdle
, was yesterday unceremoniously dumped in favour of something called the 32Red
POKER
Juvenile Hurdle. I see no advert for betting on horses here.
The prosecution rests!
(If and when Ladbrokes play the same trick – Ladbroke Bet Your Wages on the Footie Mares Novice Selling Hurdle, or whatever – the same ban should be extended. These sort of ads should
not
be allowed. Period.)
The other option is to sell the race sponsorship off even cheaper than they do at the min and have even lower prize money.
Fun times.
The issue of greedy sponsors eradicating and then colonising historic racenames nestles annoyingly within the top five problems facing the sport. It must be addressed. And soon.
The company mentioned in this thread argued that media and media figures didn’t mention their brand often enough when they first started sponsoring horse races. The Newmarket Executive believed them and when the company threatened to withdraw funding unless they got their own way, the Newmarket Executive caved in like a pack of cards. As a result, the sport lost the historically important Bunbury Cup racetitle.
And now the Tolworth.
There is an alternative. The Online Gambling Site Tolworth Hurdle wouldn’t bother me. The Online Gambling Site Bunbury Cup wouldn’t bother me.
I’d never heard of Investec before their brilliant complementary sponsorship of the Derby. I’d never heard of General Accident either before they sponsored the 2000 Guineas. Complementary sponsorship works and creates goodwill too amongst the fanbase.
Course executives need to be stronger in the face of persuasion and much more protective of this great sport’s unique heritage. Few other sports prostitute their history to this extent.
- Total Posts 17716
Course executives need to be stronger in the face of persuasion and much more protective of this great sport’s unique heritage. Few other sports prostitute their history to this extent.
Prostitution is one thing. Killing the goose completely is another. When you have a major card such as yesterday’s at Sandown reduced to a state where every race has essentially the same name it’s gone far beyond prostitution into something more like slavery.
The bizarre thing is, that this particular bunch of internet cowboys apparently think this sort of shabby trick creates goodwill for their pitiful, bare-faced online robbery.
RFC, why do you turn a blind eye to this sort of outrage?
Pinza,
Ladbrokes have been at it for ages, in fact they were at it last week (although admittedly these are not Graded Races).
02.01.11 FOLK 13:15 ladbrokespoker.com Mares’ Novices’ Handicap Hurdle
02.01.11 FOLK 13:50 ladbrokesbingo.com Maiden ChaseAs I said, Pinza, I’m not too bothered about what bookmakers want to promote as long as they keep the racenames, and as long as they pay the proper amount for the horse racing that sustains their High Street shops.
Visit a Ladbrokes shop of a day (Pete will confirm, I’m sure) and listen to where the disembodied marketing broadcasters wish you to spend your gambling tenner. Paradoxically, it isn’t horse racing.
But I do see your point and can see how it can annoy.
Sponsors pay their money…they can put what they want on the race title.
However for many historic races ala Festival/Derby/Guineas etc etc etc…the name’s should be curtailed. Their are plenty of sponsors for the big races but for the mundance daily weekly racing…they can name what they want imo.
- Total Posts 17716
Sponsors pay their money…they can put what they want on the race title.
What gives them that right? And I’m not just talking about "important" and well-established Group and Graded races, but bog-standard races, many of which also have their history and deserve respect accordingly.
Or do you perhaps believe that these piffling amounts of money allow our current corporate bozos to ride rough-shod over everybody and everything. If so, I recommend a dose of Dickens and Capra if you’d like to see where that leads them, and the rest of us….
Storm in a teacup. Look how happy we all are referring to The World Hurdle these days which was changed at the request of the sponsors. Ditto the International Hurdle.
In a ideal world that could happen but the fact is that the BHA cant get the levy sorted…they prize fund is a joke at the moment. Beggars cant be choosers i find
Storm in a teacup
Disagree, DJ. Deceptively important.
Beggars cant be choosers i find
Beggars? A temporary problem. By the way, I understand that several years ago, a multi-national commodities company offered to put a massive, Premier League-style prize fund into the FA Cup, IF the cup, like the Football League Cup, was renamed as the X Cup.
The Football Association – unlike Stephen Wallis, Newmarket MD and arch Pharisee in the temple who sold out the Bunbury Cup – declined the offer.
Stewards of Rugby Union guard their tournament traditions jealously: What, exactly, is the Calcutta Cup? Who are the Barbarians?
Look at the rules of golf. Mad, arcane, uncommercial, but guarded like the Crown Jewels by stewards with an eye on historical tradition. I’m no fan of rugby or golf, but my God, I’d love the guys who run these games to take over the BHA.
Why shouldn’t the stewards of horse racing protect race names which go back to the time when rugby union was a sheep stealers fantasy on the cobbled streets of Ashbourne? Without culture and tradition, we’re just an allegory for poker.
I used to look forward to watching big races, but now it is like they are all getting to be ‘Online Casino.com Blackjack Heritage Handicap’ type affairs at first glance. If I don’t recognise the race title, I don’t even bother watching it.
I didn’t bother watching Saturday’s Sandown card just out of sheer frustration at the desecration of it all
I just switched over to News 24 out of sheer anger.
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