Something new and fresh is needed. ATR could just regionalise their channel (one for Irish audience, one for UK audience). Plenty of other channels do this at present. SKY do it so to show Irish adverts in Ireland and UK adverts in UK. ATR could produce an Irish version of the channel which would give us the coverage our racing warrants and deserves. Split screening our races with a 6F handicap from Wolver! Who are they kidding!