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Anyone who bets at SP is more or less making the statement that they are only betting for fun. Nothing wrong with that except bookmakers will treat such fun betting customers in the same way that many taxi drivers treat tourists; they will overcharge them mercilessly knowing that very few will complain.
There is no answer to this, it’s just a fact of commercial life. All we(the forum) can do is try to educate people into always striking bets at a price unless for some valid reason you expect the SP to be better. It’s no good always taking morning prices because the bookmakers are one step ahead in that department, generally offering about the same over-rounds as SPs, often worse.