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When Sir Percy won the Derby the winners prize money was a cool Ãƒâ€šÃ‚Â£740,000 and eventual earnings from winning that one race from future stud fees as a Derby winner would exceed what Kauto Star would earn from winning the Gold Cup and the Betfair bonus.
With regard to the bonus on offer from Betfair this of course can also add to the hype and brand awareness.<br>This high jacking is nothing new even last week Betfred seemed to get just as much publicity as did the Tote from the lady winning the Scoop 6 and the bonus. Betfred drove her and her family to the track in a limo and wined and dined her family all day all they did was to place her bet on her behalf with the tote. <br>Everyone would know she placed the bet with Betfred and whilst this association gave them publicity is did not cost them a single penny!<br>Even if KS won the Gold Cup the Ãƒâ€šÃ‚Â£1 million liabilty facing Betfair could well be covered by insurance and only cost them something like Ãƒâ€šÃ‚Â£250,00 or so in an insurance premium.