Reform voters spread far and wide, across society.
You have to look at the variety of council seats they won last week.
Looking at the political map across the UK it’s stark how there’s no uniform spread of party preference like ‘the old days’, which made polling easy.
Now, it’s quite likely Reform could grab 300 seats with no more than 28% of the popular vote. Add in 30 or 40 Right-wing Tories, plus a few Ulster Unionists and there’s your next government.